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The Action Design


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To the uninitiated, the Action Design may appear to be just a regular band. But for the growing legions of fans that have heard their music or seen them perform live, the experience is a veritable dance party; an aural assault that attacks at the ears and releases in rhythmic pulses of the body.
The story of the Action Design began with the closing of a different chapter. Just as pop punk act Tsunami Bomb was hitting its peak – seemingly poised and ready to take over the world – the band abruptly disbanded. Feeling they still had something to contribute to the music scene, vocalist Emily Whitehurst and bassist Matt Mckenzie soldiered on and joined forces with guitarist Jaycen McKissick (ex-Pipedown) and drummer Jake Krohn (ex-Calcutta Bazaar). Tsunami Bomb and Pipedown were former touring mates and Mckenzie and Krohn were childhood friends, so the chemistry and familiarity had already been established.
Rather than travel down the same paths they had already paved – after all, it would be easy to pick up where their former bands had left off – the Action Design decided to explore new ground. While keeping the energy and spirit of punk rock intact, the guitars are cleaner, the bass lines less frantic, and the drumming more precise. With the addition of keyboards, the result is a much broader and more accessible sound. One thing that fortunately remained unchanged, however, is Whitehurst’s penchant for crafting catchy melodies and memorable lyrics.


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  • RustlingRagazza

    This is really, really good!

    8 Apr 2012 Reply
  • karysmunster


    29 Feb 2012 Reply
  • Sole1

    Also: their Into a Sound EP might just be better than Never Say. Especially Connect/Disconnect reminds me of TB.

    23 Dec 2011 Reply
  • Sole1

    I needed to get used to this, but I like it. Tsunami Bomb has a special place, but this is good.

    19 Dec 2011 Reply
  • Skeptic_Kepp

    I'm so addicted to this band and Emily's voice.

    5 Dec 2011 Reply
  • Pat-John

    Does anybody have a link or something where I can direct download their album, this kind of things are hard to find

    9 Sep 2011 Reply
  • SloaneisDead

    Anyone curious The Action Design is on hiatus, with an uncertainty if they will do anything together again. Em and Jaycen have a new project called "Survival Guide". You can read all about it in an interview on the Official TAD site.

    26 May 2011 Reply
  • sorlac47

    <3 Emily

    24 Apr 2011 Reply
  • geamado

    @Jayvie123 Very worth listening, IMO. Emily's voice is awesome!

    12 Jan 2011 Reply
  • corrosiveyes


    4 Jan 2011 Reply
  • Jayvie123

    I'm a HUGE Tsunami Bomb fan, but I never heard any songs of The Action Design... Worth listening?

    29 Nov 2010 Reply
  • NoahIsCool

    Love this band, and I prefer them to Tsunami Bomb personally, but I just don't like punk that much. I still listen to Tsunami Bomb though. Can't wait for new material, Emily Whitehurst brings a lot of excitement to their music.

    25 Nov 2010 Reply
  • Jh41

    "They're like a good Paramore"

    22 Oct 2010 Reply
  • SloaneisDead

    Didn't realize that I could buy the MP3's of the 7" on Amazon. Both songs for less than $2, yay!

    1 Oct 2010 Reply
  • imorale

    Caught this show in Austin

    11 Aug 2010 Reply
  • AGNSylee

    Just got my 2 copies of the desperation 7" vinyl today!!!!!

    30 Jul 2010 Reply
  • AGNSylee

    just saw them @ the masquerade. amazing ppl and even more amazing live performance!

    6 May 2010 Reply
  • SengokuNoMaou

    Can't wait to see them in GA!

    17 Apr 2010 Reply
  • saofan_315

    tagged as "indie" see you next Ten Feet of Show <3

    7 Apr 2010 Reply
  • PaBlO___

    Emily es hermosa.

    23 Feb 2010 Reply
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