And if you listened to college radio that year, you could hear it. A look at the college charts found the 77s in the same company as The Cure, Let’s Active, The Replacements, The Church, and others. What the 77’s had that the other bands didn’t was the history of all rock & roll breathing and pulsating under a brand new sound… Jerry Lee, Elvis, The Rolling Stones, The Doors, all there right in the room with more contemporary influences like The Smiths or The Comsat Angels.
The group’s video (and future show stopper) Mercy Mercy was aired on MTV. In Europe, where Polygram released the album, the group played festivals and showcases like the Pandora’s Music Box festival, and videos aired on Music Box, the continent’s equivalent to MTV.
A change of distribution for Exit brought the small independent to Island Records for the 1987 album, 77’s. Here, the band further cemented their musical vision and brought a tougher, live sound to the studio. Rolling Stone noticed “…comes up with a sound that suggests not only they know where they’re coming from but also that they’re going places,” and Rock Express was even more effusive - “Score one for energy and sheer joie de rock. The 77’s are a four piece band that play garage rock like they invented the thing.”
The radio single “Can’t Get Over It” was a top add for weeks at alternative radio and at some stations like KZEL in Oregon (at the time the #2 AOR station in the state) they went as much as four cuts deep. If a little album like U2’s The Joshua Tree had not been out at the same time, it might have even been more noticed.
The label soon folded, and the band was to go dormant until a creative rebirth in the early 90’s. Since that time, the group has gone the independent route for the most part, releasing some nine albums, growing in stature with each passing year. The beauty of the catalog is its sheer breadth and scope - there may not be another band that’s consistently offered up so many diverse musical statements, yet still sounding like the same band.
For everyone who’s been burned in relationships, let down by family, friends, and life - had their faith consistently challenged and wondered how to keep afloat, the songs let you know they’ve been there, done that - indeed, doing that - and yet provide a sense of hope amidst the loss.
Edited by crazybilly on 16 Apr 2013, 14:53
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