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Towards the end of 2006 the band was contacted about using "Let It Out" as the soundtrack to an up-coming international Kleenex ad campaign - Kleenex: Let It Out. The song was a perfect fit, and in January of 2007 the band went from being known locally, to being featured on BBC Radio 1 by Jo Whiley… after emails and text messages wanted to know who the band behind the new Kleenex ads were?

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