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Since October

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SINCE OCTOBER IS:

Ben Graham vocals
Luke Graham guitar
Josh Johnson bass
Audie Grantham drums

There are few who place honesty and vulnerability as their foremost virtues in artistry. After all, rock n’ roll has been built on fantasies, imaginations, and the hype of cartoonlike demagogues. Yet, today, as the music industry itself searches for new voices, there seems to be a growing hunger among the public for something real, something beyond plastic personas and fake fluorescent skies.

The music industry is crying out for an honest voice. Since October has answered these cries with This is My Heart.

Neither pompous nor pretentious, this is not another of the endless parade of power-pop outfits or screamo clones. Simply put, this is a collection of heavy rock songs that have endless commercial viability and no agenda beyond connecting with the hearts of any and all who would hear them. Frontman and lyricist Ben Graham explains:

“It’s truth. It’s real life stories. And this record is a part of me. And probably a part of me that most people would never see if I could not put it to music, it’s honest. It’s just rock n roll. We love big melodies, we love harmonies, throw in a little screaming and that’s us. We are fans of that type of music and that’s probably why we play and write it.”

One need look no further than the band’s first rock single, “Disaster” for the crux of their approach. Though the guitars cut like knives and the opening vocal lines are delivered with ferocious firepower, there is a universal quality that is distinct and tangible in the first seconds of the track. A hooky, melodic verse gives way to a chorus that is.

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