Release date
16 Nov 1985
Running length
11 tracks
Running time


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    Track     Duration Listeners
1 Is It a Crime 6:21 131,478
2 The Sweetest Taboo 4:36 186,280
3 War Of The Hearts 6:47 34,083
4 You're Not The Man 5:09 32,199
5 Jezebel 5:28 135,313
6 Mr Wrong 2:51 15,919
7 Punch Drunk 5:24 22,551
8 Never As Good As the First Time 5:00 107,416
9 Fear 4:09 32,979
10 Tar Baby 3:58 28,704
11 Maureen 4:18 32,777

About this album

Sade - Promise

Allmusic review
Sade’s second album improved on the performance of her debut, as Sweetest Taboo was a huge hit and Never as Good as the First Time landed in both the and Top 20. She was once again the personification of cool, laid-back singing, seldom extending or embellishing lyrics, registering emotion, or projecting her voice. This demeanor made her more desirable in the minds of many fans and was perhaps the ultimate misapplication of the notion of sophistication. But this album topped the pop charts and eventually went triple platinum.

Track listing
1 Is It a Crime (Adu, Hale, Matthewman) - 6:22
2 The Sweetest Taboo (Adu, Ditcham, Matthewman, Sade) - 4:38
3 War of the Hearts (Adu, Matthewman) - 6:49
4 You’re Not the Man ( Adu, Matthewman) - 5:11
5 Jezebel (Adu, Matthewman) - 5:31
6 Mr. Wrong (Adu, Denman, Hale, Matthewman) - 2:53
7 Punch Drunk (Hale) - 5:27
8 Never as Good as the First Time (Adu, Matthewman) - 5:01
9 Fear (Adu, Matthewman) - 4:11
10 Tar Baby (Adu, Matthewman) - 4:20
11 Maureen (Adu, Denman, Hale) - 4:21

Sade Adu - Arranger, Vocals, Producer
Terry Bailey - Trombone, Trumpet
Lee Barrett - Management
Pete Beachill - Trombone
Carlos Bonnell - Guitar
Tom Coyne - Remastering
Paul S. Denman - Bass, Guitar (Bass)
Martin Ditcham - Percussion
Dave Early - Percussion, Drums
Andrew Hale - Keyboards
Nick Ingman - Arranger
Jake Jacas - Vocals
Stuart Matthewman - Guitar, Saxophone
Robin Millar - Producer
Rogan Millar - Producer
Robin Miller - Producer
Pela - Producer
Mike Pela - Strings, Producer, Engineer, Mixing, Production Engineer

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  • Ricardo-D

    Never As Good As The First Time, excelente canción.

    13 Oct 2013 Reply
  • EricValeev


    20 Mar 2012 Reply
  • MusicMagic77

    Sade’s “Diamond Life” was a brilliant introduction to this smooth, sultry songstress and her group. “Promise”, her second album, accentuates her femininity. Here, you have a woman who fell in love, who got hurt, and who pulls herself up to continue. This album has a cohesiveness I seldom sense. Rather than just a collection of songs, there is a development of a theme here, and the songs blend together into a whole. -- This is a record to listen to with lights down low, to really listen to alone, or to share with a compatriot spirit. This record can be a great listening experience for those who are really tuned in to smooth and yet meaningful music. -- However, if you are one who wants a hard driving beat, loud and brassy vocals, this isn’t for you. But for those appreciative of true singing, of evocative world beats, of jazz that comes naturally from the hearts of the performers, chances are you’ll prize this. (My personal favorite Sade album)

    10 Mar 2012 Reply
  • menzoni

    Jezebel makes me cry so hard. Perfect

    4 Nov 2011 Reply
  • ShaniaEve


    17 Oct 2010 Reply
  • pechorkinname


    2 Feb 2010 Reply
  • Barbabottine


    27 Oct 2009 Reply
  • Danielacecilia

    Linda voz,um grande talento.

    26 Apr 2009 Reply
  • vyntage1

    When 'Promise' was released, I listened to it constantly on my cassette walk-man everywhere I went. While listening to it, I was in my own corner of the universe. It still has that place in my heart that hearing it can only fill. Her concert in not complete without doing 'Is It A Crime'.

    14 Apr 2009 Reply
  • imanelectrician

    i'd totally agree with ferrumoff, if one could take it as a matter of agreement....., which of course it isn't nor it is truly meant to be....

    23 Mar 2009 Reply
  • smoothjazz2001

    she is perfect by this album already, she is my heart a bit

    31 Jan 2009 Reply
  • ferrumoff

    My favourite Sade album along with "Lovers Rock"

    14 Jan 2009 Reply
  • Make-It-Hot

    This album is AMAZING.

    5 Apr 2008 Reply
  • amiracle87

    Is It a Crime & Jezebel are my 2 favourite gems off the album <333

    10 Jan 2008 Reply

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