The SWEET BLACK Project is a cross-media collaboration between J-WAVE, Avex and Japanese pop artist 後藤真希 (Maki Goto). Goto herself chose the logo and the name, which is meant to reflect the “positive and negative” side of the life of today’s women.
On January 5, 2009, J-WAVE premiered “SWEET BLACK Girls”, a 15 minutes segment hosted by Goto Maki and Ryu as part of the popular radio show “PLATOn”. The show airs Mon-Fri and focuses on the life of women on their twenties. Reception was extremely good, as 30,000 messages were received during the first week only.
To complete the project, Mixi, the most used networking community in Japan, opened a special space for SWEET BLACK, and Avex launched a web-documentary on YouTube based on Goto’s daily routine as a singer. Immediate success was acquainted, admittedly beyond expectations.
For the promotion of this project, Goto released a total of 3 digital singles during the first half of 2009. Finally, a mini-album including the digital singles Fly Away, Lady-Rise, and with..., as well as 5 new song was released on September 19th.
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