S-Endz, (also known as Turi and Casey Rain) is a British Asian vocalist, music producer, songwriter and presenter. He is best known as a member of the critically acclaimed UK electropop band Swami.
S-Endz himself is influenced by funk artists such as Prince and Roger Troutman, as well as rock and metal bands such as Nine Inch Nails and Sepultura.
He is also an affiliate of the late rapper Tupac Shakur's final group, Tha Havenotz.
S-Endz grew up in the culturally diverse area of Handsworth, Birmingham. S-Endz' first cousin Apache Indian broke the UK mainstream pop audience with a blend of bhangra and reggae produced by his cousins Simon "Subs" Duggal and Diamond "DJ Swami" Duggal. Subs & DJ Swami would later form the band Swami, which S-Endz would join as a vocalist in 2004.
S-Endz contributed rap vocals to many of the tracks on the 2004 Swami release DesiRock and all of the tracks on the 2005 remixed rap-rock version of the album, entitled So Who Am I released on Sony BMG India. This album became a significant milestone for British Asian music, winning many awards. S-Endz himself was awarded with a "Rowdiest MC" award by BBC Radio 1 DJ's Bobby Friction & Nihal in 2005.
When asked to describe his musical style in a 2005 interview with UKBhangra.com, S-Endz replied:
"My musical style as a vocalist and performer is like the bastard child of DMX and Courtney Love that was babysat by Slipknot and taught to create music by Prince, Kurt Cobain and Tupac Shakur and then genetically modified with the soul of Jason Voorhees while he’s wielding a chainsaw."
In 2007, Swami released the album "Equalize" internationally through EMI to great acclaim. The '4 Faces' album cover, featuring the outlines of Diamond, S-Endz, Sups and Bobby became the new Swami logo, appearing on flyers and merchandise. S-Endz appeared on the songs "Electro Jugni" and "Intoxicated" from this album. The album featured many international talents including Pras from The Fugees and award-winning South African R&B star Ishmael.
The album was followed by the EP of "Electro Jugni/She's Mine", on which S-Endz appeared and co-wrote the tracks featured on it, including "She's Mine", Swami's first song to be sang fully in English. S-Endz wrote the male R&B verses that Sups sang on this song, as well as his own rap and adlibs.
In Summer 2009, Swami began to promote an upcoming Greatest Hits compilation entitled "53431". The compilation includes two new songs, "Sugarless" and "Tonight". "Sugarless" was released as a free download in June 2009 to massive critical acclaim from fans and media alike and was written by Diamond Duggal, S-Endz, and Liana McCarthy. Indian music blog Bhangraw reported that this would be the last material from Swami that would include Punjabi vocals and that their next album would be entirely in English.
The early roots of S-Endz' solo career began to take shape in September 2006, when two tracks written, produced and performed by S-Endz under the name Turi were premiered on the BBC Asian Network in an exclusive live performance for Bobby Friction's show. According to S-Endz' official website at the time, the two tracks are called "Welcome 2 the New Wave", and "In the Haze". No release information has been given for either two songs.
In early 2007 the track "Giveit2me", produced by Simon "Subs" Duggal, was premiered via S-Endz's MySpace page. It is a reggae-fuelled commercial hip-hop track. On the 12th March, it was playlisted on the BBC Asian Network and remained in their "A" playlist for 2 months.
S-Endz' official website was updated in October 2007, revealing that his upcoming release is to be titled Emanate. It also mentioned the names of two new songs, "Electric Man" and "She's Like My Shadow", both of which later premiered on S-Endz' MySpace page. In 2007 S-Endz also co-wrote and featured on the song "Wise In The Mind" by Fusing Naked Beats. This song also featured London rappers Swami Baracus and Mic Assassin.
On the 5th September 2008, a remix of "She's Like My Shadow" featuring Detroit rapper Kidd Skilly was announced via S-Endz' MySpace blog. It later premiered on S-Endz' official website as well as appearing on Kidd Skilly's mixtape 'Undercover Superstar Vol. 1'.
On the 15th April 2009, a new song entitled "Dark Days" appeared on S-Endz' official website. However, he states the track will not be appearing on his upcoming album.
The USA/Canadian magazine ANOKHI featured an exclusive article about S-Endz in their Summer 2009 issue. The article states that Emanate will be released in the fall of 2009, and the first single "Do U Wanna Come"? will be released in the summer to coincide with a number of live shows.
In mid July 2009, a clip of "Do U Wanna Come?" was uploaded to S-Endz' MySpace page, and a few days later, a brand new track "We Got Some Breaking Up To Do" was premiered on entertainment site DesiHits.com. This track showcases S-Endz' trademark flows on top of the pop song of the same name by the Danish group Private .
In 2006, S-Endz won the opportunity to create a documentary about Tupac Shakur for radio station BBC 1xtra alongside the stations DJ Semtex. The two of them spent a week in LA interviewing Tupac's friends, family and associates to create the documentary, which aired on the tenth anniversary of Tupac's death to critical acclaim from the media. Leading UK entertainment journalist Miranda Sawyer remarked in her review that S-Endz "clearly has a future in broadcasting".
In 2008, S-Endz, alongside Swami bandmates DJ Swami and Sups, guest-hosted the Sony award-winning FRICTION radio show for two days on the BBC Asian Network whilst presenter Bobby Friction was away. The shows were well received by fans.
Early 2009 saw S-Endz step back into a presenter role with the audio slideshow "Johnny J Remembered". This piece, uploaded to YouTube, was a tribute to the late hip-hop producer who S-Endz had interviewed for the Tupac documentary 3 years prior. The 20-minute piece looked back on Johnny's life and career with previously unseen pictures from S-Endz' trip to Johnny's studio.
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