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Rojitas

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ROJITAS

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Biography

Singer-songwriter Jorge Luis Rojas, professionally known as Rojitas, is known for his vocal ability in his native Cuba, where he has been dubbed “the golden voice.” He first attracted the attention of the public in the early 1990s as vocalist for a band called Adalberto Alvarez Y Su Son, which was led by Adalberto Alvarez — one of the greatest pianists in the country.

In 1995, Rojitas established his own band, Rojitas Y Su Orquesta, which comprised 14 musicians. He composed more than 300 songs for the band and recorded 20 albums.

In 2000, Rojitas collaborated with George Martin, a producer who worked with The Beatles, and made the album “Latin Tribute to The Beatles — Here comes el son.”

The singer moved from Cuba to Toronto in 2006, where he released “Por Encima de la Locura,” an album that consisted of Latin pop, rock, ballads and even a touch of country, sung in Spanish and English. (By ERIKO ARITA)

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