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Rich iCoast



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Permit me, here, to introduce Rich iCoast. This Bronx native is as uncompromising as the stoic poise with which he lobs his lines; pregnant with meaning. Without reservation, Rich iCoast is a talented “wordsmith”. It is this resourcefulness that allows him the courage to play with the music, rhymes and rhythms that aptly portray the realities of his immediate surroundings. You listen to his music and it communicates an authenticity that is life in New York City. In his voice you hear that distinct, incredulous flavor with which he mixes his bars… by exploiting the color and tone of sound. It is this Ghostface Killa kind timbre of his voice, and that characteristic South Bronx drawl sailing above the harsh lines of this edgy melody, which he prefers to rap over, that makes his compositions all the more interesting.

He does not have to admit it; I will. “Rich iCoast” is a daily choreography of voice and gesture against the backdrop of human “extras” and abstractly colored props of his Bronx neighborhood. Within the bustle of this urban setting he says: “life is crazy girls, bright lights and goons… they all come into play… my city never sleeps… and even I can’t sleep… their daily movements are what influence my music;,partying, chilling… or just going out on the streets; you see so much, no matter what time it is…”

It is behind that smooth, deliberate calculation of Rich iCoast’s eyes lays a perspective eager to connect with that cultural journey that reaches back into his Jamaican heritage.

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