Starting on Friday, March 11, 2011, the view count for the music video jumped from around 3,000 views to over 22 million on YouTube and became a viral hit. The sudden increase in the viewcount was attributed to a Tosh.0 blog post titled “Songwriting Isn’t for Everyone”, posted on March 11. Since the growth in popularity of the song and video, there have been numerous parody videos and remixes. Forbes stated that the notoriety of the song is another sign of the power of social media – specifically Twitter, Facebook, and Tumblr, in this instance – in the ability to create “overnight sensations”.
In an interview with The Daily Beast, Black’s mother, Georgina Kelly, recalls how a classmate of Black informed her of Ark Music Factory, an L.A. record label that allowed young singers to gain experience in the industry by recording a track for a fee.Kelly paid Ark Music $2,000 for a package that included a choice of two pre-written songs.
Black herself chose the song “Friday”, as “the other song was about adult love – I haven’t experienced that yet. ‘Friday’ is about hanging out with friends, having fun. I felt like it was my personality in that song.” Ark Music handled the video’s production, and also made heavy use of the pitch-correcting software Auto-Tune. Kelly had some doubts over the quality of the lyrics, but was told by Black that “I sang it as they wrote it, Mom.”
The song’s co-writer and producer Clarence Jey said that “the concept we feel seems to have crossed a lot of boundaries, for the better or worse.” The participants in the video were all real-life school-friends of Rebecca Black.
Edited by IRONICtypo on 20 Mar 2011, 00:12
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