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With a voice that’s at once throaty and velvety, Rayvon is a major figure in the world of reggae, and one of the biggest musical draws around the globe. Having toured almost constantly since the late ‘90s, dazzling crowds in such far-flung locales as the Caribbean, Japan, Australia, Europe and the United States, the charismatic crossover star has systematically cultivated a diverse, devoted and frenzied fan base. Now Rayvon is preparing to release a new solo single and CD, as well as debut a new record label, GTC Entertainment.

Performing besides his Grammy-winning partner-in-crime, Shaggy, Rayvon kept the planet partying with international hits like “Summertime,” “Big Up”( which coined a popular phrase), and “Angel” (which rose to No. 1 on the Billboard 100). His own singles – including “No Guns, No Murder,” “Stallion Ride” and “Hear My Cry”– helped to further reinforce his steadily-burgeoning stardom.
Indeed, while Shaggy kicked doors open for Rayvon, only real talent could have kept them from closing. And as a new decade dawns, Rayvon is gearing up to make another massive impact on the game with the launch GTC Entertainment. Leading the new assault is “Back it Up,” a hard-edged pulsating groove that will have guys jumping and ladies gyrating.
“My intention was to hit my fans with a real party anthem ,” says Rayvon. “’Back It Up’” is a song that, when you’re in the club, you’re gonna want to get up and dance when it comes on. It’s something people who want to have a good time will automatically latch on to.”


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