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There is more than one artist called Profit.

1. An Armenian rapper (
2. A German dubstep duo (

1. “I’m not white, I’m Armenian,” says Profit while sipping a Sapporo in his North Hollywood studio. With him are his two producers, Taron and Kris P (together, the three call themselves Entity). “Some people might say ‘whatever man, you’re white,’ but that’s like calling a Chinese person an Asian and leaving it at that. That person knows he’s not just Asian, because he’s got things in his culture that are unique to his people and there’s a lot that comes with that.”

Profit (born Nazaret Aslanian) is done with his extensive demo (bluntly titled DEMO OF THE YEAR). “I just got the boxes from the manufacturer and it feels good to get this far. Starting out, a lot of people try to put you down. People who’ve always seen you as just you instead of an artist look at you like ‘you’re trying to do music?’ - but it’s all good. The cats who are stubborn are the only ones who can progress in this type of business.”

There’s a knock at the door and Profit jumps up - declaring “there’s nothin like family man!” He lets in two individuals, both excited to see their cousin. “So we good for this month?” he asks to one of them, and gets a nod in return. “I’m starting out doing shows here in LA, just to see how people react.

The girls like the club joints, and anyone who hears my Zankou Chicken song laughs in shock the first time around.


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