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Prdctv is the stage name of Oxford-based Alex Lloyd. After playing as a drummer in the band Hello Bruno for several years, Alex discovered the joys of loops, samplers and computers, and began writing electronica in the summer of 2008. At times delicately melodic and at others franticly powerful, Prdctv’s experimental sound blurs the boundaries between traditional instrumentation and ambient electronica. Alex is joined live by Chima Simpson-Bell on guitar, Oli Stogdale on drums, Stella Ramsden on keyboards and Olivia Wakefield on bass. “On display here is a pleasing refusal to conform too closely to traditions of arrangement and simplicity…It’s rhythmic, inventive, organic-sounding music that mixes acoustic instrumentation with the electronics to create a rich and human whole.” -


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