So Hard (3:58)

Cover of Discography: The Complete Singles Collection

From Discography: The Complete Singles Collection and 31 other releases

“So Hard” is a song by the British pop group the Pet Shop Boys and was the first single lifted from the 1990 album Behaviour. It peaked at #4 in the UK, and was the only single from the album to reach the Top 10. The song is about “two people living together; they are totally unfaithful to each other but they both pretend they are faithful and then catch each other out”.

The video was directed by Eric Watson and filmed in Newcastle and North Tyneside. Filming locations included the Bigg Market, Newcastle Quayside, Railway Terrace in Wallsend, Byker, Whitley Bay and the Tyne and Wear Metro. The black and white video co-stars Paul Gascoigne’s sister Anna Gascoigne.

The single’s b-side was “It must be obvious”, with the USA release also featuring the remix of “Paninaro”, which was originally released on Disco. Remixes were done by Julian Mendelsohn, The KLF and David Morales. The KLF remixed “So hard” and “It must be obvious”, available on The KLF versus Pet Shop Boys single.

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