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The History

Truly cosmopolitan spirit, world traveler, workaholic and a multi-talented artist: Natalia Data’s rich background has contributed to the formation of a very unique and diverse musical identity. Born in Russia, she spent most of her life outside its borders exploring the world geographically and culturally. She began collecting records at the age of 10, when she met a DJ for the very first time in a summer holiday work camp. The tape given to Natalia by this man, whose profession was rather unusual for Soviet Russia, was Michael Jackson’s ‘Thriller’ - definitely not something your typical 10 year-old Russian girl is expected to be interested in!

Natalia began DJing at the age of 18 in Lithuania. She was playing tapes and reel-to-reels of mad hardcore, acid and rave underground music. The tunes were often ripped off pirate radio and satellite TV, due to the lack of proper records and CDs.

When she moved to the US her obsession with music and DJing grew stronger. While studying fashion at Cornell University in New York State, she spent every extra bit of money she had on buying records. The move to New York City gave her more exposure to the club scene. But it would be the Winter Music Conference 2000 that changed Natalia’s life. Mesmerised by the variety of musical styles represented by world famous DJs and producers she realised that New York’s very specialised underground scene was too limiting for her aspirations. Four month later she moved to the UK.

The Vision

Today Natalia is on the way to realising her dreams and ambitions. She focuses her sound around techno and electro beat, uniting a large spectrum of sub-styles and variations within the electronic field. Never afraid to experiment and bring the unusual into her sets she explores the meaning of the word eclectic in the most subtle ways. ‘Keep the groove, but don’t bore the dancefloor’; it’s an intricate skill, which can only be refined with experience, so experience is what she seeks…


Natalia made it into the 10 finalists of the famous Cream Resident Competition run by Cream and supported by Muzik Magazine by winning the heat in Leeds in August 2002. In DJ Magazine’s Top 100 for 2003 James Zabiela mentioned Natalia as one of the best undiscovered DJs. This is an honour deserved: Natalia has invested masses of time and effort into DJing, promoting parties and producing. She is the sole presenter of a monthly Qaraj Radio Show on Ministry Of Sound radio and writes as a journalist and music critic in the trendy web-based magazine 365 Around The World. Natalia’s first release is due to come out in September on label Jukebox In The Sky. On top of that, she manages a crazy DJ traveling portfolio.


This year Natalia has performed all around Europe and as far as Moscow, where she played at club Ministerstvo. Other clubs include Geburtstag Klub and Pulp Mansion (Berlin), Chalet Disco, Piper (Rome), Frau Marlyne (Pisa), CitiMETRO (Lithuania), Tochka (Bulgaria), Display (Den Haag, Netherlands), Panama and Supper Club (Amsterdam), Sobremonte (Argentina), Alchemy @ Fluid and Twisted Angels @ Turnmills in London – to name a few. Presently a resident at Mono Bar in Southampton (UK), she runs her own night called Sandwiches, which has seen local underground celebrities like James Zabiela, Paul Hester, Moonface and PJ Davy drop by to spin tunes.


Becoming a presenter of the Qaraj Show on Ministry of Sound Radio in April 2004 provided Natalia with the perfect platform to take her eclectic sound across the globe. Previous experiences in radio include guest shows on Groove Tech Radio (Excession show hosted by James Zabiela), Barebass Radio and Proton Radio.


A competitive but very musically enlightened atmosphere in the UK has stimulated Natalia to get moving with her production ideas. "Sometimes A Kebab Is Just A Kebab", a humorously-titled breakbeat track was charted in Muzik magazine in June 2002 by James Zabiela and got the attention of Lee Burridge, who played it at Fabric, London. "Hit and Run", featuring the beautiful vocal talents of Elisabeth Jonson from Sweden, made it into the Radio 1 One music Demo Chart in February 2003. Her first official single called “The V.I.P.” came out on Jukebox In The Sky in September 2005, remixed by Walter Ercolino, SCSI 9 and Rhythm Code. It received 4 stars out of 5 in DJ Magazine and got support from James Holden, Zabiela, John Aquaviva. Next sigle is due to come out on the Mereerstief label from Germany this spring.

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