Differences between versions 2 and 3

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-Operating in the growing hybrid genre of electro-rock, Midwest Product combines live instrumentation with electronics to create music which is both danceable and engaging. Tight, witty, intelligent, and noteworthy, this is electronic with an indie rock soul; taking the best of both worlds to form something new yet familiar. The Ann Arbor, MI based trio - Ben Mullins (electronics/guitar), Chad Pratt (Drums) and Drew Schmieding (bass/keys)- released their debut album, Specifics, on Ghostly International in 2002.+Operating in the growing hybrid genre of electro-rock, Midwest Product combines live instrumentation with electronics to create music which is both danceable and engaging. Tight, witty, and intelligent, this is electronic with an indie rock soul; taking the best of both worlds to form something new yet familiar. The Ann Arbor, MI based trio - Ben Mullins (electronics/guitar), Chad Pratt (Drums) and Drew Schmieding (bass/keys)- released their debut album, Specifics, on Ghostly International in 2002.
Following positive reviews from such publication as Time out: New York and Urb plus solid college radio play, and as one of the only traditional "bands" on Ghostly, Midwest Product seek crossover acclaim from both electro and indie-rock fans. Expanding their palate to include vocals and a more edgy production approach on World Series of Love, Midwest Product continue to refine their brand of indie-pop with assembly-line precision and glossy electro sheen. Following positive reviews from such publication as Time out: New York and Urb plus solid college radio play, and as one of the only traditional "bands" on Ghostly, Midwest Product seek crossover acclaim from both electro and indie-rock fans. Expanding their palate to include vocals and a more edgy production approach on World Series of Love, Midwest Product continue to refine their brand of indie-pop with assembly-line precision and glossy electro sheen.

Sources 2, 2 Dec 2011, 02:46 Sources 3, 2 Dec 2011, 02:47

Current Version (version 3, 2 Dec 2011, 02:47)

Operating in the growing hybrid genre of electro-rock, Midwest Product combines live instrumentation with electronics to create music which is both danceable and engaging. Tight, witty, and intelligent, this is electronic with an indie rock soul; taking the best of both worlds to form something new yet familiar. The Ann Arbor, MI based trio - Ben Mullins (electronics/guitar), Chad Pratt (Drums) and Drew Schmieding (bass/keys)- released their debut album, Specifics, on Ghostly International in 2002. Following positive reviews from such publication as Time out: New York and Urb plus solid college radio play, and as one of the only traditional "bands" on Ghostly, Midwest Product seek crossover acclaim from both electro and indie-rock fans. Expanding their palate to include vocals and a more edgy production approach on World Series of Love, Midwest Product continue to refine their brand of indie-pop with assembly-line precision and glossy electro sheen.