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Mc Serch


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Rappers are normally presented as one-dimensional caricatures. Obviously that isn’t the case. MC Serch, best known for his work as one-third of 3rd Bass, has a resume that is amazingly diverse and stunningly impressive. In addition to two gold albums and a gold single with 3rd Bass, Serch owns and operates his own record and promotions company. He is also a husband, father to three children and community activist.

Serch introduced the respected rapper Nas to the hip-hop world and enjoyed a successful career as a solo artist, but it is his work away from the limelight that makes him most proud. “The day I married my wife was also the last day that 3rd Bass was together,” Serch says. “The next day, my wife and I went to stay with friends in Los Angeles and we stayed for about a month. I started recording the solo album then.

For me, 3rd Bass, as great as it was, stopped me from pursuing the life that I wanted to have with my wife,” he continues. “I wanted to be a husband and be home everyday. I wanted to be a father. The business means nothing. I love what I do, but nothing could replace the love that I have for my family.”

That love has deepened as his Serchlite Company has grown. MC Serch, who started doing radio promotions for 3rd Bass during the group’s prime, now promotes records for Serchlite. The company is hired by record labels to call radio stations and DJ’s to make sure that the records that he’s being hired to work stay on their play lists.


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