in continually working on getting the website/social media
balance right for indie artists using
websites, it seems that one particular online service needs to
be added to
post of february 12th. big thanks to danny at
red eyed and
blue who has been working with me on this in conjunction
the brute chorus website
and who is the source of most of the articles i’m referring to
bandsintown.com: in my
previous article i talked about
artistdata as the one place you
could put your shows in online and have them appear wherever you
like, including on your website. as a result i didn’t go over the
plethora of websites you can ask artistdata to populate for you.
there is one, however, that does require special attention, and
bands in town.
initially a listings site like any other, bands in town has very
cleverly opened its doors to artists as well as concert-goers and
is allowing you to take the information it has on your shows and do
things with it. they also work using individuals’ last.fm and
pandora profiles to tailor the shows they pitch, and they offer an
app for smartphones. this is essentially why bands in town
seems to be becoming the go-to platform for both bands and
there are a pile of articles online introducing bands in town
and singing it’s praises, like
one (thank you danny), which i suggest you read so i don’t
have to repeat them whilst trying not to copy their content.
here’s what’s so special from my point of view - bands in town
seems to do some of the things artistdata will do for you, only
better, or at least differently. and the best bit is that
artistdata populates bands in town automatically for you, so you
are still only inputting your info once.
bandsintown.com and facebook: this is where the real benefit of
this complication lies. look at
the brute chorus facebook profile for an example of the bands
in town integration. it’s much sexier and more useful than the
artistdata version. so, here’s a suggestion:
go back into your artistdata account, and disable the facebook
tool. make sure that artistdata is feeding your info to bands in
town, and then go to
the bandsintown facebook app and create a link between your
public profile and bands in town’s database. the difference to the
accessibility of your information is worth the effort.
bandsintown.com on your
website and other spots: bands in town also offer a tweeting
service and calendar widget like artistdata, so you can include all
of their info on your site and around and about. whether you pick
one or the other service to do this for you will really be up to
you, and a matter of taste, although it would be problematic to
have two services auto-tweeting the same info for you, so pick one.
here’s the other warning i’d offer - if your shows have to go from
artistdata to your site
via bands in town then you are adding one level of
complication, more potential for things to go wrong, and a time lag
in getting your info up online.
artistdata, bands in town and time lags: at the time of writing
there’s been no response to the support ticket submitted to bands
in town about how long it would take shows inputted to artistdata
to then show up on facebook via the bands in town platform, so no
official numbers on this yet. however, experiments with the brute
chorus dates showed that everything was in place withing 24 hours
of adding a show to artistdata. not bad at all…
finally - if you’ve not seen the infographic that begins below
click here, and remember why this stuff is important.