Electra Heart

Electra Heart is the second studio album by Welsh recording artist Marina and the Diamonds. It was released on 27 April 2012 by 679 Artists and Atlantic Records. Diamandis worked with several record producers on the album, including previous collaborators Liam Howe and Greg Kurstin, as well as Dr. Luke, Diplo and Stargate.
An electronic and pop album, Electra Heart represents a change in musical direction from the indie pop and New Wave styles of Diamandis’s previous releases. The song “Radioactive” was released as a promotional single on 23 September 2011. [4] The album’s official lead single, “Primadonna”, premiered on BBC Radio 1 on 12 March 2012,[5] and was released digitally on 20 March 2012.[6]

On 8 August 2011, Diamandis uploaded a music video titled “Part 1: Fear and Loathing”, containing the tagline “Electra Heart: The Start”. Directed by Caspar Balslev, the video sees Diamandis in front of a bathroom mirror cutting off her hair.[7] A second Balslev-directed music video, “Part 2: Radioactive”, was uploaded two weeks later and featured Diamandis recollecting her relationship with an ex-boyfriend.[8] The Stargate-produced track was then released in the United Kingdom on 30 September 2011,[9] where it debuted at number twenty-five on the UK Singles Chart, becoming Diamandis’s fourth top forty single.[10]
A third music video, “Part 3: The Archetypes”, was uploaded on 15 December 2011 and, at a length of one minute and twenty-one seconds, hinted at the title of four album tracks with the lyric “Housewife, beauty queen, homewrecker, idle teen”.