Nicky Wire told NME: "I believe in the tactile nature of rock 'n; roll. There's a generation missing out on what music meant to us. You can only elaborate on the stuff that compels you to. But 'It's Not War…' is kind of saying, 'Alright, we're not 18, but even at 40 the rage is still there'." (Source (It's Not War) Just The End Of Love Songfacts).