The music video was filmed on April 3, 2008 in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. Pharrell’s part of the video was used during the performances of “Give It 2 Me” on the Hard Candy promotional tour. The full video was leaked on the video-sharing website YouTube on May 31, but was later removed by Warner Bros. The video was officially released on Yahoo!, AOL and iTunes stores worldwide on June 4, and premiered on Channel 4 in the UK on June 5. A teaser for the video was released on June 6. It premiered on MTV’s TRL in the U.S. on June 10. The video featured Madonna and Pharrell singing in various backdrops while singing to the camera. Madonna’s retro-chic look in the video was inspired by her photosession with Tom Munro for Elle magazine.
The video starts with Madonna doing stretches infront of a wall-mirror in a short dress ala “Hung Up” as noises of traffic from the street is heard. Then the song starts and Madonna gyrates to the music. At the first verse Madonna is shown in a chic black dress with only stockings on the leg and retro makeup. As the bridge builds up, she is shown in front of a white screen dancing, also wearing a French cap and on a sofa. On the chorus, she dances and plays with an archlight and fondles with a long black fur. The second verse shows Madonna and Pharell trading video shots with Pharell wearing sunglasses in some of them. At the “Get stupid” interlude Pharell is shown getting stupid while dragging a Hermès Birkin bag along the floor behind Madonna. The video continues through Madonna’s dancings through these scenes and ends with Madonna finally getting tired and falls asleep on the studio floor.
Edited by WichitaQ on 25 Feb 2009, 09:17
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