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Biography

Västerås, Sweden (2004 – present)

Loreen (born Lorine Zineb Nora Talhaoui on October 16, 1983 in Västerås, Sweden) is a Swedish singer and music producer of Moroccan-Berber descent, who rose to international fame after winning the Eurovision Song Contest 2012 in Baku, Azerbaijan, with chart topping “Euphoria”. Euphoria reached number one in 18 countries after the victory.

Interested in becoming a musician, she took part in the Idol 2004 television competition, coming fourth overall. The following year she released her first single, “The Snake” together with Rob ‘n’ Raz. She has also been working behind the camera in Swedish TV-shows such as “Matakuten” and “Familjen annorlunda” during her hiatus from music scene.

In 2010, Loreen was signed to a brand new record label “Mohito Music” (a sublabel of Warner Music Sweden) established by famous Swedish singer Måns Zelmerlöw. By the end of 2010, it was announced that Loreen will be participating in Melodifestivalen 2011, the Swedish selection for Eurovision Song Contest 2011, with her entry “My Heart Is Refusing Me”. The song was voted to the 2nd selection (Swedish: Andra chansen), but unfortunately, she did not make it to the final.

Loreen participated again in the following year, and won the Melodifestivalen 2012 with the song “Euphoria”. She represented Sweden in the Eurovision Song Contest 2012 in Baku, Azerbaijan.
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