Lloop aka Rich Panciera has been working in sound studios since he was sixteen. In 1993 he helped build Bass Mind studio in Brooklyn and was considered a top engineer at that time. His record "Bulbb's" was recorded there in '94 and released as a now classic mix cassette. It was finally released on vinyl and as a cd in 2001 by The Agriculture.
In '91 his ingenious interactive sampler was the key sound element in the infamous Lalalandia Entertainment Research Corporation omnisensorial sweepout events at El Sensorium, lalalandias most legendary club. Lalalandia made many of the most memorable Brooklyn warehouse after-hours environments of that period.
In 1994, he started up We(TM). We(TM)'s '97 release "as is" can be considered a classic. We(TM) opened for the Orb that spring. Their 3rd release, "decentertainment" landed them at Barcelona's "Sonar '99".
In 2000 he co-founded Share with software designer and fellow music producer GDAM and sound artist New Clueless.
In 2010 he started Sonephon.com
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