Levi Roots

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Biography

Levi Roots (born as Keith Tanyue in Jamaica, 1959) is a reggae musician, chef and entrepreneur, currently residing in Brixton, South London. He has performed with James Brown and Maxi Priest and was nominated for a MOBO award in 1998. He gained widespread fame after appearing on the UK television programme Dragons’ Den looking for funding for his “Reggae Reggae Sauce”.

Reggae Reggae Sauce is a jerk barbecue sauce made to his grandmother’s “secret recipe”. Roots and his family have been using the sauce in their food stall at the annual Notting Hill Carnival since 1991. In 2006, the sauce was available for sale at the carnival, with 4000 bottles sold. [1]

He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons’ Den.

He was offered £50,000 for a 40% stake in his business by Peter Jones and Richard Farleigh.

Shortly after his appearance on the programme, Sainsbury’s announced that they would be stocking the sauce in 600 of their stores [2]

The song which formed part of his pitch on Dragons’ Den was also released as a download single. “Proper Tings (The Reggae Reggae Sauce Song)” received its first play on Allan Lake’s breakfast show on Core (radio station).[3]
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  • xpaulx2009

    Dat sauce is hot!!

    31 Oct 2012 Reply

  • DeathDarky

    Legend.

    21 Aug 2010 Reply

  • Dunk0

    "lord have mercy"

    2 Apr 2010 Reply

  • Punk7680

    Saucy. (Had to be said.)

    22 Aug 2009 Reply

  • JahPetteri

    I have Levi Roots' cook book. Reggae Reggae Sauce is very good, too. Sadly, it's rarely available here in Finland. At least I can get it from London. If any one of you have the book, try the Guinness Punch. Lovely!

    9 Feb 2009 Reply

  • Borbus

    It's so nice I had to name it twice!

    3 Jun 2008 Reply

  • MikeDrawback

    delicious

    19 Apr 2008 Reply

  • xSakito

    Best thing ever!

    31 May 2007 Reply

  • Toast_Master

    It tastes so nice he had to name it twice. They call it Reggae Reggae Sauce. My Reggae Reggae Sauce.

    27 Apr 2007 Reply

  • wmk500

    best song of 2007, hands down.

    27 Apr 2007 Reply

  • lewis--

    sound like 'under the sea' lol

    17 Apr 2007 Reply

  • Mustafe

    he was on dragons den!!! lol at the description

    9 Apr 2007 Reply

  • j-pk

    is this the dude who was on dragons den? lol! funny stuff =)

    31 Mar 2007 Reply

  • sionide

    what a hot tune... this is my ringtone from now on!

    19 Mar 2007 Reply

  • OxygenJunkie88

    I've got the retail CD version of Reggae Reggae Sauce (Proper Tings), drop me a shout if you want it.

    12 Mar 2007 Reply

  • MikeManger

    Heh.. its the 'reggae reggae sauce' man. AKA Keith!

    15 Feb 2007 Reply

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