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Jorge Moreno

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His music hints at 60’s Brit-pop and the sound of the classic Latin crooners, jumps forward to alternative rock, electronica and then back again. There are crisp dance beats and lush tropical grooves. This is the world of singer songwriter Jorge Moreno.

He grew up in a mixture of both the American and Cuban cultures. Jorge was born in Miami and is the youngest of four siblings, whom all grew up surrounded by music. He says he learned a lot from his father, Tony Moreno, a respected veteran executive of the Latin music industry. “Not about writing songs or how to sing, but about the business,” says Moreno. “ I was exposed to show business at a very young age.” While getting a taste of show business and Tropical music from his father, Moreno was also learning about 50’s and 60’s pop and rock from his mother, Melba. “She is a very big fan of Elvis, The Beatles and many more artists of that time and I came to love the music through her. “I’m an encyclopedia on 50’s & 60’s and 70’s pop and psychadelic music, very good on trivia…… I guess I’ve been an intense music devotee since I was a kid ” , Moreno says.

After five years of making demos, EMI Music Publishing signed him as a songwriter, and then his music caught the ear of Madonna, whom ultimately signed him as the first latin artist to her then new Latin imprint Maverick Musica. Suddenly Jorge found himself working with top producers Lester Mendez, A.T. Molina and Andres Levin “each with a different personality, each doing different songs and it really turned out for the best,” says Moreno.