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Jesse Ruben

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23-year-old, Philly-bred singer-songwriter Jesse Ruben freely confides that he’s done a bit of “obsessing” over his second album, The Ones That Matter.

Not that such anxiety is evident on the highly accomplished disc, the follow-up to Ruben’s self-released 2008 debut, Aiming for Honesty. Adding full-band accompaniment to his lush, soulful pop-rock, Ruben also stretches impressively as a writer on The Ones That Matter, achieving a near-novelistic sense of character and setting on finely hewn tracks like “A Lack of Armor,” “Bleeker and Sixth,” and “Unbreakable.” His relentless attention to detail pays off handsomely.

He makes no apology for meticulously fine-tuning all aspects of his work and presentation. “Every time you create something you have an opportunity to say something new – or at least something honest,” he says. “I take that opportunity seriously.”

Ruben’s expansive and deeply compassionate point of view has resonated strongly with an ever-growing audience, whom the performer has cultivated with virtually nonstop touring and persistent online networking; as a result, he’s sold some 5,000 copies of Honesty on his own.

He often receives emotional messages from fans declaring that his songs have crystallized their feelings, commemorated milestones in their lives and even helped repair broken bonds. “One woman wrote to me and said she and her daughter didn’t get along, but when she drives the girl to school every day they listen to my music – and it’s the only time they don’t fight,” he marvels. “The songs I wrote in my basement helped her relationship with her daughter.

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