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Jalebee Cartel


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Jalebee Cartel has challenged the notion that dance music is a Western domain by single-handedly putting India on the international EDM map. Composed of four members, Arjun Vagale (laptop, mixing and scratching), Ashvin Mani Sharma (laptop and synths), Ash Roy (vocals and percussions) and G-force Arjun (backing vocals and bass), Jalebee has been taking India by storm for over three years. From individual DJ sets to collective live gigs, producing to composing, the multi-talented group pretty much does it all. And the quality is evident from the international interest it’s amassing.

Ashvin, Arjun and Ash were successful independent DJs prior to forming the Cartel, and they bring varied influences to the mixing table. The live act features Jalebee’s own compositions, which are broken up, twisted and served fresh with ethnic sounds thrown in for good measure. But it’s a funky, international sound that’s unlikely to be recognised as Indian. By generating a live set from electronica, they’re breaking certain boundaries particular to Indian audiences. The live element creates an extra edge, one that’s constantly changing and evolving. The result is a potent, energetic livewire of influences from Progressive to Techno to Electro, overlaid with live vocal harmonies, percussions, drums and tablas. Jalebee’s sound isn’t about neat packaging: it’s about fusing genres to create a raw, electric style of urban dance music.

If Jalebee’s live act and DJ sets account for one half of its success, the other half lies in its globally recognized production skills.


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