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Jeff Fiorentino is an American born Studio/Sessions guitarist. Born July 10, 1968 in New York City, NY. Jeff Fiorentino has been both an industry and freelance studio and sessions guitarist in Los Angeles since 1985. Jeff began playing guitar professionally at the young age of 14 in actuality however it wasn’t until at 17 that he exited a band environment in favor of the recording studio. Jeff currently resides and is based out of Santa Monica CA in Los Angeles. No additional personal info is available as Jeff is not a proponent of the general public knowing much about his personal life, once stating that “it’s not important, JFRocks. com and my other work is about the riffs, and not about me.”

Guitarist Jeff Fiorentino is best known among industry people and radio people in particular for his commercial work, having written literally Hundreds of riffs and hooks for Radio and TV commercial spots and promos for both national and local markets since the mid-1980’s. Jeff has also done background wrap up music for networks like ESPN and ABC.

Jeff Fiorentino, is most widely known on the internet however as the owner, co-founder, and star of the show of the legendary guitar music and instructional website.

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