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When listening for a great artist in Hip Hop, what do YOU look for? Is it beat selection? Is it a catchy tune? Or is it for delivery/lyrics that you’re look for? Look no further in this artist, Jordan Craft. Innovative sounds and diverse word-play set this artist apart from most. Press play, enjoy.

Jordan Craft; One word comes to mind when describing this Colorado artist, and that word is Versatile. Free-styling and speaking poetry amongst the older crowd at a young age helped create the style that you hear from him. “With influences like UGK, T.I., Nas and Jay-Z, Luda; I grew into not just being a “rapper”, but I also grew into being an artist,” says Craft. “Also, with a lot of my family located in Mississippi, I definitely got some of that southern flavor too because I spent so much time out there,” he added. Born July 20th, 1988 in Colorado Springs, CO, Jordan was exposed to music during the infant stages; Always bouncing to the rhythm of the song playing off of his mother’s record player. As Craft got older, basketball became his love. “Since about 4 or 5, I had a ball in my hand. But I couldn’t keep my grades up in school, so my mom took me out of basketball. That’s when I really started getting into music.” When Craft was eight, Jordan was eating Thanksgiving dinner with family; and when everyone was done, his two older brothers and several cousins, gathered in the basement and started a cypher; Playing the instrumental version of AZ’s ‘Rather Unique’

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