If I Can Dream is an interactive entertainment venture created by Simon Fuller. The original cast includes Justin Gaston, Giglianne Braga, Ben Elliott, Kara Killmer, Amanda Phillips, Alex Lambert and Veronica Ballestrini
The show follows performers who move into a house in Hollywood, California. The house is wired with 56 AXIS cameras and the footage is broadcast live on the show's website. Each contestant has been judged to excel in either one of the creative arts, sport or fashion and the premise of the show will be to follow them as they attempt to succeed in their chosen field. As of December 2009, the house was fully prepared and on March 2, 2010, the cast moved in. The television aspect of the show will be weekly 30-minute highlight shows airing first through Hulu then later through a traditional broadcast network. Clear Channel will handle radio aspects and MySpace is the production's online partner. PepsiCo and Ford Motor Company have signed on to sponsor the project.