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Admit it. True singing hasn’t been in the forefront of contemporary R&B music in years. Check the charts. The hits rely on popular cameos, unique heavily synthesized vocals, or gimmicky storylines. Interscope’s new R&B/pop trio i15 could not have arrived at a better time.
Their debut single “Lost In Love” reminds the masses that feel-good singing, palatable lyrics and a driving, head-knocking track is the simplest way to create something timeless that is easily distinguished from the disposable. It is also indicative of what singers Castro and Das and rapper Flash offer on their self-titled debut.
“From the beginning we knew we wanted our music to be different from everything else coming out,” says Das, who is also a burgeoning producer. “We wanted to bring real music back,” adds lead singer Castro.
Castro, Das and Flash, who formed their group six years ago while still in their mid-teens, received their big break during the summer of 2006 when they signed with superstar producer Polow Da Don, who was then on the heels of explosive works with Ciara, Fergie, Ludacris and Rich Boy. When i15 met Polow they were in negotiations to sign with another label. But things went awry when the other label had different ideas for the group.
“Polow knew our situation,” Das says. “He was like, ‘Man, if it don’t work out, you already know where to go.” “He kept saying, ‘I get what you guys are trying to do. I get it’,” Flash adds. “He was the only one who said that.”
Their debut single “Lost In Love” reminds the masses that feel-good singing, palatable lyrics and a driving, head-knocking track is the simplest way to create something timeless that is easily distinguished from the disposable. It is also indicative of what singers Castro and Das and rapper Flash offer on their self-titled debut.
“From the beginning we knew we wanted our music to be different from everything else coming out,” says Das, who is also a burgeoning producer. “We wanted to bring real music back,” adds lead singer Castro.
Castro, Das and Flash, who formed their group six years ago while still in their mid-teens, received their big break during the summer of 2006 when they signed with superstar producer Polow Da Don, who was then on the heels of explosive works with Ciara, Fergie, Ludacris and Rich Boy. When i15 met Polow they were in negotiations to sign with another label. But things went awry when the other label had different ideas for the group.
“Polow knew our situation,” Das says. “He was like, ‘Man, if it don’t work out, you already know where to go.” “He kept saying, ‘I get what you guys are trying to do. I get it’,” Flash adds. “He was the only one who said that.”
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Lost In Love
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wilkscaos wrote:
and the debut album............................................................................O.o
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kingmetalacid wrote:
I though I-15 was a highway?
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blikrophiliac wrote:
My Bad (feat. Fabolous) is wicked! Cant believe its not on the charts. You dont have to, you NEED to cop that!
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DeeJayIV wrote:
And so Im off in the dust again, if you rewind it play it back Im just gon do it all over again..... Lost In Love is the shit
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432honeyluv wrote:
NO THE BEST SONG IS IN THE STUDIO I LUV DAT SONG
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ashmin wrote:
lost in love is addicting
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Mjuzik_zg wrote:
LOST IN LOVE really is good.
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Mjuzik_zg wrote:
LOST IN LOVE really is good.
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krayzeejoey wrote:
in the studio is my fav track. they make some really good music. i will always be a fan <33
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DeeJayIV wrote:
I'm feeling the video, I hope they at least get to put out an album
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DeeJayIV wrote:
Lost In Love has grown on me, Im starting to feel these dudes
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urbanlegend74 wrote:
Lost In Love is really good.
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DeadPizzle wrote:
lost in love is good
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by musical_shadow |
9 Aug 2007 | Add comment
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