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Hooray For Earth


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New York City

These are anxious times. From unemployment and embattled governments to mysterious mass deaths of birds and fish, it’s easy to wonder if 2012’s apocalypse won’t come a year early. It’s heady fare for an indie rock record, but somehow the dense soundscapes from New York City’s Hooray for Earth’s True Loves find a way to float on thin air. “The record is really aggressive sounding, but soft in attitude,” band leader Noel Heroux says. “It’s a friendly record. I get more emotionally affected by extremes. I’ve really grabbed onto the positive, uplifting feelings in music that get me super psyched—but that can also come from sounds that are daunting and a little scary.”

Coming out May 3, 2011, on Dovecote Records, True Loves builds on Hooray for Earth’s acclaimed debut EP, Momo, and captures both the personal and universal anxieties that have such a footing in contemporary times. Lead single “True Loves” thumps along neck-snapping drums, awash with blips and synths, surprising breakdowns and Heroux’s soaringly languid vocals. Pitchfork has already compared the track favorably to artists like MGMT, Yeasayer and Passion Pit, while saying that “all the right elements are in place… floats along and pounds forward at the same time, and one way or another it wants to carry you along with it.” Meanwhile, Stereogum labeled the band one of “CMJ’s heroes,” taking particular note of Hooray for Earth’s “nimble but unpretentious guitars” and “sense of progressive psychedelics and percussive progressions.


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