Ist about Joel Osteen. He purports to be a Christian, yet he makes millions off of people's desire for happiness. His ministers and he have done tours preaching to sold-out stadiums.
He shouldn't be profiting off of this if he was really a Christian, hence the "Jesus Industry". Joel Osteen hasn't even studied theology, his education is limited to a Bachelor of Arts in TV production. Do some research of Joel, he's quite the douche. And hes sure gonna burn in hell^^