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Goldie Lookin' Chain

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Newport, United Kingdom (2000 – present)

Goldie Lookin Chain is a comedic music group based in Newport, South Wales. The group produces humorous, controversial and often explicit songs that satirise , today’s consumer society, the ‘chav’ culture and life in Newport and south Wales in general.

Many of the songs contain references to places and hang-outs local to Newport. Much of the humour comes from the adoption of hip-hop style and language, adapted into the local South Wales vernacular, partly to poke fun at “chav culture”. Their music also satirises by highlighting the disparity between the band’s deliberately unglamorous image, and the media hype and glamour usually associated with gangsta rap.

The group recorded 6 albums between 2000 and 2004 before gaining a major record deal and were signed to the East/West record label, the home of rock band The Darkness. Rumours suggest that GLC was signed after record label bosses heard The Darkness playing GLC tracks whilst on tour (source: BBC Radio 1 - GLC Documentary). GLC went on to support The Darkness in the latter stages of their UK tour.

GLC’s first UK chart entry was “Half-Man Half-Machine” / “Self Suicide”, which reached the Top 40 in the UK Singles Chart. When group member Dwain Xain Zedong was phoned by BBC chart presenter Wes on the Official Chart Show to be informed of this, Xain informed the rest of the band that they had reached number 1, much to the shock of the DJ. “Half Man Half Machine” was a surreal song about one of the members (Eggsy) believing he was a robot, dressing up in foil, and going to the shops to buy ten fags and some crisps.

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