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Focus The Truth

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Raised in Jamaica Queens, New York, Focus The Truth recently spent two years recording/producing tracks and music videos in London, UK. Fond of cartoons and hip-hop, Focus uses his love of visual and creative arts to recreate lyrical experiences that transcend generations. MC’ing since the age of fourteen, Focus has learned the power of lyrics and how they can be used to deliver a message, rather than present largely untrue tales to reinforce stereotypes like a lot of hip hop these days. His tenacity in the music industry is a force to be reckoned with.

He started out his career battle rapping and writing poetry. “As a kid all I did was freestyle and battle rap on street corners, but after finishing my degree in English in Queens, I decided to take a different route and headed to London to study for an MBA.” Focus then released his “D.U.I. (Discourse Under Influence)” LP, an 11-song project produced mostly by London-based producer, Smoking Indoors in summer of 2012. Fans instantly were drawn to his unique flow and poetic skills.

His work is his play-spending his days and nights writing and performing music and watching music videos. The new generation of hip hop, at least for Focus, has produced a well-rounded intellectual who doesn’t just ride the conscious tip, contrary to what people may believe. At the end of the day, his poetic and technical rap just relays the truth.
Focus’s latest 17-song LP, “Berwick Road”, has created a major buzz among the hip-hop heads and music community. “Berwick Road” explores tales of London life and New York memories, nestled alongside odes to the odd night of excess.

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