Pure Imagination (3:23)

Cover of Pure Imagination

From Pure Imagination

Fiona Apple, friend of animals and committed vegan, has partnered with Chipotle on a campaign about factory farming. For the animated clip, Apple covered “Pure Imagination” from the 1971 film Willy Wonka & the Chocolate Factory, a rendition that is especially haunted and emotional given the grim context.


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  • noirsama

    Always got goosebumps when listen to this piece. My favorite cover of my favorite song!

    20 Feb 4:01am Reply
  • UberAnanas

    Seeing her cover one of my favorite tracks as a child is absolutely amazing, plus the video, the video is great too!

    29 Sep 2013 Reply
  • larzipanmars

    So creepy yet beautiful. Suits her voice perfectly.

    21 Sep 2013 Reply
  • athingcalledjoe

    A FANTASTIC cover by an even MORE fantastic artist!

    15 Sep 2013 Reply

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