Electro Group

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Electro Group are a super noisy dream pop band from Sacramento, CA, with ethereal vocals, very similar to My Bloody Valentine or Alison’s Halo. Their new album, Good Technology, was released by Clairecords in Fall 2007.

Comprised of “three like minded and cautiously optimistic gentlemen out to create and build songs culled from years of self-induced isolationism, sexual regret, and audio experimentation”, Electro Group teamed up with local Sacramento imprint Omnibus Records (The Shins, Mates of State, Flake Music) to issue their 2001 debut, A New Pacifica. Its tracks surfaced on more than a few tastemaking college and community radio stations, and even made it to the playlist of legendary BBC DJ John Peel. A slew of compilation appearances and side projects followed: Electro Group recorded a series of split 7-inches, teamed up with Pavement cofounder Gary Young for a cover of Sonic Youth’s “100%,” and bassist Ian Hernandez formed Holy Smokes with Pinback’s Rob Crow and Hella’s Zach Hill. Live appearances with Sleater-Kinney, Quasi and The Swords Project followed, as did a tour of the UK, and their next studio venture, the 2004 seven-track mini-album Ummo. With their second proper full-length, Good Technology, Electro Group had to destroy their conceptions of not only music, but modern life in general, and reconstruct them from square one. While A New Pacifica explored a utopian society in the aftermath of California falling into the sea and Ummo queried, “Are we alone in the universe?,” Good Technology finds Electro Group in a deconstructionalist mindset.
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  • starvingrobot

    "After nearly a decade of limited activity, there are rumblings of new recordings and a handful of live dates." This makes me so damn happy.

    19 May 1:40pm Reply

  • starvingrobot

    They got a write up, check it out, a few songs on there as well! http://unpianomusic.com/electrogroup.html

    19 May 1:38pm Reply

  • starvingrobot

    They played a show on the 8th. Unbelievable. Did anyone go?

    16 Mar 11:10am Reply

  • polnostyuvse

    Also, check out Tim Jacobson's side project called Trace. A split EP with Rocketship is their only release i guess and has a couple of really great songs which sound pretty much like Electro Group meets Rocketship.

    10 Feb 10:23am Reply

  • starvingrobot

    http://www.myspace.com/electrogroup/music/songs/they-know-demo-37010326 the songs are on here but that's it.

    2 Nov 2012 Reply

  • starvingrobot

    Does anyone have any of their demos/unreleased stuff? I'm after "we were strangers", "look around" and "They know".

    2 Nov 2012 Reply

  • starvingrobot

    "Instead of wasting away in dreamy soundscapes of dreamy dreaminess, Electro Group pulled together ripping pop riffs, club-fisted cave-man drumming and drenched it all in tape-melting, ear-splitting white noise. They dabble in tape loops and incidental noise tracks as accents, but steer clear of making 20 minute stoner jerk off jams a focal point to their records. Blissful, blistering pop that achieves a delicate balance of pretty and punishing. After a fairly prolific and high profile few years of shows and releases, the band disappeared almost entirely, only recently reappearing after almost 6 years to start again with a new album and more on the way (fat chance of ever seeing them live again though)."

    30 Aug 2012 Reply

  • starvingrobot

    "The new wave of shoegaze, nu-gaze, whatever, is a big wet steaming pile of shit. Sorry, but its true. It’s as if a whole generation of kids hellbent on creating their own version of “Loveless” missed the point entirely and instead over-saturated a scene of limp, lifeless, daydreaming gear nerds with soul-less sounds to stare off into space to. I can count the bands on one hand (with fingers to spare) who took the sound of My Bloody Valentine, Ride, etc. and ran in the right direction. Electro Group is one of those very few, and is easily my favorite."

    30 Aug 2012 Reply

  • coolasmoons

    Massively post MBV, like every third indie band these bands, and like most, taking only the fuzz-pedal pop details and none of the more challenging elements. Pleasant enough, though.

    5 Aug 2012 Reply

  • Troymax

    and not a single song ever since Ummo EP?

    4 Aug 2012 Reply

  • anarcoma

    weird stuff guys... likeit!

    3 Jul 2012 Reply

  • MisterGhost

    This is one of my favorite bands currently playing. I hope I get to see them in person someday.

    13 Jul 2010 Reply

  • flyingfuzz

    i just found a new pacifica in a used vinyl section today and bought it on a whim. Gotta say, it's really amazing music.

    28 Feb 2010 Reply

  • caleb_core

    This band is extremely talented.

    30 Sep 2009 Reply

  • SarahLoomer

    You're all crazy. A New Pacifica is one of the best produced shoe gaze albums... (suspenseful pause...) ever! It's hard to find fuzz this good.

    14 Dec 2008 Reply

  • elephantman5

    Time to tour again... pweese

    30 Aug 2008 Reply

  • CURED

    not bad for a nu-gazer

    15 Oct 2007 Reply

  • KMFCM

    the Swirlies or Seely I dig it

    16 Sep 2007 Reply

  • dostav

    They remind me too much of The Swirlies.

    3 Sep 2007 Reply

  • sing-sing

    ...surrounded in a mask of feedback...The vocals are gentle enough to be uninteresting, even though the instrumentation quite often drowns them out. None of it adds up to music that's worth hearing even once.

    19 Feb 2007 Reply
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