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Die So Fluid

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Biography

(2001 – present)

Die So Fluid are the modern incarnation of a ‘power trio’. Their sound is a harmonic mixture of metal riffs, post-punk eclecticism and bittersweet grungesque melody. They are part of the first wave of bands to turn down signing a traditional record deal and embrace the changes the internet has made to the industry by stripping record companies of their distribution and promotion monopolies. Die So Fluid therefore retain ownership of all their recordings and copyright of all their songs.

Die So Fluid first surfaced in 2001, touring the country in the wake of their debut e.p. ‘Operation Hypocrite’, released on Sanctuary. They released a further single, ‘Suck Me Dry’ with Sanctuary before forming their own label, Cartesian, and releasing their third single ‘Disconnected’.

In 2004 Cartesian released the band’s debut album, ’Spawn of Dysfunction’ in the UK. The album was universally well received and is still selling through the major chains of the UK and iTunes worldwide. Promotion of ’Spawn of Dysfunction’ almost solely relied on the band touring the UK which they did tirelessly, turning up for over 300 shows between 2003 and 2006.

Apart from pursuing a campaign of playing their own shows off the beaten track Die So Fluid supported bands like Drowning Pool, Vex Red, Clawfinger, Boy Hits Car, Feeder and The Wildhearts.

Further promotion of the album came from a single release of the title track licensed to Retinue records which was supported with a video featuring the babes and the fighters of a metal wrestling event.

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