Colourslide

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“They were a band looking for a singer and I was a singer looking for a band.” explains Alex Lawhon, easily summarizing the assembly of the four individuals that would become known as Colourslide. “We had some fantastic songs and more importantly extremely lofty, maybe bordering egocentric, notions that this collaboration would become noteworthy,” Lawhon continues. So, before ever playing a proper show together, the band booked studio time in North Carolina and decided they would record a full-length album. “It was backwards thinking I suppose – a record first, then shows and touring – but it seemed to be the most natural thing for us at the time – make a great record, then go promote the hell out it.” This “backwards” philosophy paid off.

After debuting to a sold out room (thanks to relentless advertising and word of mouth) in their hometown of Gainesville, FL, Colourslide released their eponymous debut, which quickly went to number one at Awarestore.com. The record received extensive radio airplay throughout the south and was subsequently licensed to ESPN, MTV, Oxygen and E!. To date it has received over thirty television spots with many millions of viewers. “The overwhelmingly positive reactions and accolades received from the CD were quite unexpected,” says guitarist Dean Newman, “Not because we didn’t believe that it was amazing, but because it happened extremely fast and was so universally enthusiastic.

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