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Cassettes Won't Listen

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Cassettes Won’t Listen is the solo brainchild of Jason Drake. The New York-based multi-instrumentalist and producer created Cassettes Won’t Listen in 2004, complete with fictional personas for each instrument he incorporated into his new endeavor, the latest in a heap of musical monikers he has realized over the years. He introduced the “band” (Kid Lucci on vocals/ lead guitar, Doc Torchaos on bass, Jeh Walker on vocals/ guitar and Drehke on synth/ programming) to cyberspace via the label he co-founded, Dope Lotus Records. Drake amassed a fan base and critical acclaim upon the release of Cassettes Won’t Listen’s EP Nobody’s Moving, convincing all that the sound was the workings of a full band. He reasoned that the live show was put on hold as the band was tucked away in the studio, hard at work on their debut LP.

Being that CWL was a complete new direction in Drake’s artistry, it was natural to want to put a twist on the project. While Drake was a self-taught multi-instrumentalist beginning at the age of 12 when he met his first guitar, he had more recently focused on instrumental hip hop. As Director of Marketing at the famed independent label Definitive Jux, it was easy to fall into the box of beat production. He’d spend hours on end producing beats in his Tribeca studio, combining raw 808 drum hits matched with lo-fi grimy bass samples and driving organ solos. For these recordings he was known simply as Drake. Some years back, while studying Music Technology at New York University, his disguise as a full band, also called Drake, garnered him nomination by Tommy Hilfiger as one of New York’s best unsigned bands.
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