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The name 'Bon Iver' (pronounced "bon ee-VAIR") is a play on the French phrase 'bon hiver;' for 'good winter'. Vernon independently released Bon Iver's debut album: For Emma, Forever Ago in 2007; most of which was recorded during a four-month stay in a remote cabin in Wisconsin, USA.
Vernon's self-released debut as Bon Iver garnered critical acclaim, and was picked up by the indie-rock label Jagjaguwar, which gave the album a proper release on February 19th, 2008. The album was released in the UK and Europe by iconic indie 4AD on May 12, 2008.
When released in the UK, For Emma, Forever Ago received 5/5 and "Album of the Month" reviews in both MOJO and Uncut magazines. It is currently the third highest rated album of 2008 on review-aggregator site Metacritic, with accolades from publications including The Village Voice, The Hartford Courant and The A.V. Club.
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