"Hook" is a song by jam band Blues Traveler, from their 1994 album Four. The song peaked at #23 on the Billboard Hot 100.
The song's title refers to a hook in music terminology: the catchy element or phrase of a song which makes it distinctive and memorable. The song's lyrics assert that whatever the singer sings about is effectively meaningless, since the song's musical hook will keep listeners coming back, even if…
It doesn't matter what I say
So long as I sing with inflection
That makes you feel I'll convey
Some inner truth or vast reflection