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Where Is The Love? (4:33)

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“Where Is the Love?” is the first single from the Black Eyed Peas’ third album, Elephunk Released in 2003, the single peaked at #8 in the USA becoming The Black Eyed Peas’ first Top 10 hit; the single also peaked at #1 in Australia and the UK. The single is most known as the breakthrough single of the Black Eyed Peas.

Background and writing

Although the song was one of the biggest worldwide hits of 2003, it almost did not happen. Following the commercial failures of their previous albums and singles, the Black Eyed Peas had become depressed and were about to quit the music industry. Although they had been praised critically and had a huge underground following, they had failed to garner a major pop or hip-hop following.

One day, Will.i.am ran into A&R executive Ron Fair whom he had previoulsy worked with on a movie soundtrack. After realizing that BEP were actually on a related label on their company’s label, Fair offered to have them transferred to his part of the label to help with their career. Knowing that he might offend them as a corporate head with his ideas of a pop crossover, Fair asked will.i.am if the band might consider doing more popish music.

As expected from Fair, will.i.am was not pleased with the notion, and thought that the band might be considered as a “sell-out” if they did it. Fair stood strong on his ground, and reminded The Peas that this could possibly be their last chance to succeed and as The Peas did want a second chance, they accepted. Fair then randomly suggested Justin Timberlake. To the surprise of Fair, The Peas did not resist and actually agreed, noting to Fair that Timberlake was a personal friend of theirs.
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