Baron Von Luxxury

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Newly signed to Manimal Vinyl (Warpaint, Bat For Lashes, Sister Crayon), the Los Angeles based electro-disco producer Baron Von Luxxury released the full-length “The Last Seduction” on February 14, 2012. Dubbed the “post-post synth pop king” by LA Weekly, BvL is interested in the divide between the underground and the pop mainstream. In his day job as a published songwriter/producer under contract with Razor and Tie, BvL writes with chart toppers from Little Boots to Dr. Luke protege (and “California Gurls” co-writer) Bonnie McKee. At night he runs the beloved blog DiscoWorkout.com and has done remixes for Austra, HEALTH, Glass Candy, Marianne Faithfull, and many more. Referencing New Order and Steely Dan with equal respect on his upcoming album, BvL seeks that fine line dividing what is cool from what is deeply embarrassing.

“The Last Seduction” taps into a classic Moroder-esque disco vibe but with more modern electronic influenced bedroom pop feel, evoking equal parts Twin Shadow and Pet Shop Boys, with nods to Sparks, Empire of the Sun, and YMO as well as ELO. As BvL spends as much time crooning a la Bowie as he does falsetto-ing up a storm, there is a darkness and an edgy wit rarely heard in electronic music outside of LCD Soundsystem. But while the music is bathed in dark beats with shimmering synths and his beloved 16th notes, at the end of the day these are 10 pop songs with clever lyrics, a catchy chorus and sexy, hooky melodies for days.

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