Avani

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Biography

Avani first began singing in her teens with a local South London band, but after a couple of years the band broke up.

But during the band’s short career one of the people who had seen them and been impressed by her vocal ability and stage presence was UK manager Tony Hall.

Tony’s track record in introducing new UK black music stars is second to none – in the Seventies he guided the career of the Real Thing, in the Eighties he managed Loose Ends, and in the Nineties he handled the career of Lynden David Hall

When Avani walked back into Tony’s office and played him some of her newly written solo material, he was convinced he had found one more extraordinary new artist to add to the UK urban roll of honour.

Her voice is unlike any other vocalist around, whether from the UK or US. She has the sheer vocal power to attack a song like “Don’t U Worry” – the opening track of her debut Dome album – then conjures up a totally different, subtle mood on the intimate soulful ballad “Best Friend’s Lover”, with its tale of a love triangle.

When Tony, together with co-manager Paul Johnson – once a Sony-signed soul singer himself, and more recently the manager of Shaun Escoffery - took Avani’s music to Dome, it took barely one play of the demo versions of these two songs for label head Peter Robinson to agree to sign her.

Dome has its own track record of introducing notable female vocalists, and Avani follows in the footsteps of the likes of Beverley Knight and Hil St Soul.

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  • jeffreeh

    i love her song Don't U Worry, really need to check out her album

    4 Jan 2012 Reply
  • naynay1129

    omg i wish i would have heard of her earlier her voice is amazing

    9 Nov 2011 Reply
  • tsjenbunny

    She sounds like Aretha OMG...Had just found her album on an old hard drive

    19 Oct 2010 Reply
  • watulove

    I need someone to sign this lady so that she can put out more music.

    2 Jun 2010 Reply
  • lush46

    South London Rule

    7 Jan 2010 Reply