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Alpha Strategy is the project of Rory Hinchey from Toronto, Ontario, Canada. A musician, label operator, interviewer and deejay, Hinchey has been active in these and many other capacities for over a decade.
Utilizing primitive oscillating circuits, vintage synthesizers, shouted vocals, and loops lifted from 1960s schlager, Alpha Strategy delivers "manic pop" - music which is volatile and convulsive, yet meticulously arranged.
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