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Alpha Strategy


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Toronto, Ontario, Canada (2011 – present)

Alpha Strategy is the project of Rory Hinchey from Toronto, Ontario, Canada. A musician, label operator, interviewer and deejay, Hinchey has been active in these and many other capacities for over a decade.

Utilizing primitive oscillating circuits, vintage synthesizers, shouted vocals, and loops lifted from 1960s schlager, Alpha Strategy delivers “” - music which is volatile and convulsive, yet meticulously arranged. The present musical approach of Alpha Strategy manifests itself in the frenzied and erratic sounds found on 2011’s Muck EP through Hinchey’s Ownness label.

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