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Alpha Strategy


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Toronto, Canada (2011 – present)

Alpha Strategy, the Toronto, Canada based / four-piece, is on tour in Europe during autumn 2014 in support of their new Alpha Strategy (Ownness Records) vinyl LP.

The band began in 2011 as a solo project of Rory Hinchey. Following 2012’s 30 country European tour with American outsider musician Zack Kouns, Hinchey dumped the backing tracks, but stuck with the homemade synthesizers and threw his guitar into the live show. Alpha Strategy now also incorporates the talents of James McAdams (guitar) and Ben O’Brien (drums) from Toronto’s Lan Party, and Aaron Parent (bass) of Dean Jones Armada. Video projections provided by analog enthusiast and collector of all things bizarro on VHS, MC NTSC.

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