How Dare You!

How Dare You! is the fourth album by British band 10cc. Released in 1976, it included UK hit singles “I’m Mandy Fly Me” and “Art for Arts Sake”[1]. It was also the last 10cc album to feature the classic line-up of Eric Stewart, Graham Gouldman, Kevin Godley, and Lol Creme, with the latter two departing to work on their own musical projects, and eventually becoming music video pioneers. The album was the band’s second to feature cover artwork by the Hipgnosis creative team.

In an interview at the time of its release, Gouldman told Melody Maker music newspaper: “It’s as different as any album by the same band can be, and I think it’s a progression from the last one. I think there’s been a progression on every album and I think we’ve done it again. It’s a strange mixture of songs. There’s one about divorce, a song about schizophrenia, a song about wanting to rule the world, the inevitable money song, and an instrumental.”[2]
In a radio interview,[3] Stewart recalled the origins of the song “I’m Mandy Fly Me”:
“ National Airlines used to have this beautiful poster that they displayed of this gorgeous stewardess inviting you onto the plane. Now her name wasn’t Mandy actually, it was something like, er, oh gosh knows, “I’m Cindy”, a very American name. “I’m Cindy, fly me” which was a quite sexual connotation as well, but I remember seeing in Manchester this beautiful poster and just below it was this tramp, I mean a serious tramp, quite a raggedy guy, looking up at this girl, and I thought God, do you know, there’s a song there.