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Japan (1997 – present)

Morning Musume. is a Japanese all female group and the core group under the more expansive Hello! Project (H!P for short). Formed in 1997 when the producer of the band, Tsunku, challenged the 5 runner-ups of a TV competition, where they competed to become the lead singer of Sharan Q, to sell 50,000 copies of their demo single “Ai no Tane” in 5 days. They were successful and the reward was to be fully produced as their own act by producer Tsunku.

In a year, their popularity had surpassed the winner of the original competition (Michiyo Heike); in three they had surpassed the popularity of Sharan Q, who had broken up to become full time producers. The reach of MM and H!P extends to music, TV, radio, film, modeling, commercials, their own PS2 and GBA games, as well as their own indoor futsal and kickball, though their popularity has been waning in recent years. They also quickly became, and still remain one of Japan’s top all girl groups with a number of hit records and albums. They have sold over 16,379,822 copies in Japan only.

The members of Morning Musume change often. Every year or two, auditions were held to add new members. The last audition held for the group were in 2006. Morning Musume’s current lineup has 9 members, none of which are the original five or the three generations that followed. The current lineup has lasted the longest without any graduations or additions (June 1st, 2007 - present). Takahashi Ai is the current leader of Morning Musume and Hello!Project and Niigaki Risa is the sub-leader.
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