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Love Live! (ラブライブ!) School Idol Project is a Japanese multimedia project co-developed by ASCII Media Works’ Dengeki G’s Magazine, music label Lantis and animation studio Sunrise. The project launched in the August 2010 issue of Dengeki G’s Magazine, and went on to produce music CDs, anime music videos and a manga adaptation.

Love Live! is a fan-based project, where everything from the idol’s hairstyles, costumes, the group name (μ’s), and the center position in the anime music videos, are determined through fan voting. The three sub-groups’s names of Printemps, BiBi, and Lily White, were also determined using this method.

A TV anime series began airing in Japan on January 6, 2013. The anime revolves around Honoka Kōsaka, a girl who loves her school (Otonokizaka Academy). When the school is planned to be closed down due to a lack of applicants, Honoka becomes determined to save it. Learning that school idols are popular, Honoka and her friends start up a school idol group called μ’s in order to attract new students. A second season of the TV anime will start airing in Japan in Spring 2014.

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